The warsaw medical clinic Przychodnia Powiśle asked us for comprehensive marketing care over the company.
The main goal was to create a modern medical brand, and then adapt the communication to today's standards and attract new patients.
After conducting the audit, we created a strategy for complementary activities that created a modern and patient-friendly clinic.
Range of activities
We started our activities with audit and observation. We have planned a number of holistic activities, which included:
creating a visual identity
designing a new website
making a photo session of employees
recording and editing a film
creating digital signage materials
designing print materials
designing the interior of the clinic
ongoing monitoring of activities
Since we handed over all our marketing activities to Rek House , our clinic has been recording a regular increase in patients and is getting better assessed.
Hanna Białecka - Banaś
Vice President of the Board, KGL Corporation
The first step was to create a new name and logo that will represent the character of the company and become the basis for all future activities.
We have changed the name from Drag-Med to Przychodnia Powiśle and developed graphic identification adapted to today's communication channels, including of course social media.
Stare logo firmy.
Projekt wykonany przez Rek House.
Opracowane przez Rek House.
Stare logo firmy.
The next stage was the creation of a new website.
The website has been launched with all necessary tools analyzing traffic and interest, thanks to which we are able to monitor the effects of our activities and patients' reactions on an ongoing basis.
The website can be seen at www.przychodniapowisle.pl
Movies and photos
We constantly take photos and videos that are widely used in digital and print materials.
We introduced a screen with digital signage animations to the reception, thanks to which we can immediately modify the information presented to patients.
We designed a number of print materials:
business cards / work schedule / materials for the reception / aprons for staff / badges
We have developed an interior design that is compatible with graphic identification and current trends.
We supported the board with advice during the renovation, which allowed us to get the interior not only functional, but also visually attractive in photos and videos.
Customer service standards
During the analysis of the patient's path at the clinic, we noticed elements requiring improvement in customer service.
We helped the management to conduct a series of trainings, thanks to which patient satisfaction increased and retention increased.
After creating the basis for image and communication above, Rek House's cooperation with Przychodnia Powiśle is planned a few years ahead.
We will be adding new completed projects on a regular basis.
Why us? Because our team consists of people full of ideas, with tremendous experience and a passion for action. We like diversity, and difficult tasks are challenges for us.
CEO & Marketing Specialist
Experienced in building and managing branding, internet marketing, events, film production and website teams.